Marketing is not a battle of products or services

Marketing is not a battle of products or services. It is a battle of perceptions. The only thing that counts is how you are perceived in the minds of the customers. Consider the interesting story of a mustard company that was trying to sell their product. Just mustard! They created an illusion, the perception that their mustard was the absolute best. That it was sought after by the wealthy, the connoisseur of excellent food! Pardon me sir, but would you have any Grey Poupon? But of course! And the company raised their price above the competition and customers flocked to buy it! How do you want to be perceived in the minds of your customers? For more on this, be sure to read The 22 Immutable Laws of Marketing by Al Ries and Jack Trout. Available on line at Amazon.com.