No Spamming Required

A lot of non-marketers think of marketers as nothing but spammers. Its easy to understand why. We all get mountains of spam emails o a daily basis regardless of whether or not we gave out the email address.

But unless you want to be prosecuted and condemned for sending spam emails out, you will want to take precautions to be careful about who you email and why. Spam is defined as unsolicited email messages that are sent out to the masses.

True Internet marketers does not mess with spam because it distroys their credibility, risks their email and website accounts, and does not convert as well as targeted, welcomed email does. You can have your Internet Net Service Provider ban you for sending spam, and you can lose your autoresponder account, too.

It is far better to use an opt-in form where people willingly enter their first name and email address. In fact, the best way to utilize the double opt in option most autoresponders provide.

A single opt in is when you just let the person enter their information once. But what is to stop one person from going around entering another persons contact information for unethical reasons?

You want a double opt in to protect yourself. This is how it works:

The user lands on your website and sees an opt in box, asking for their first name and email address. They enter it (usually in exchange for a free download or the promise of information at a later date).

Then the autoresponder tool automatically sends out a verification email. The end user gets the email alerting them that they have signed up to be on your list, but it asks them to verify their subscription by clicking on a link in the email.

This means if someone goes to your site and signs someone else up, that person will get a notification and have the option to decline if they were not the ones who really opted into the list.

Make sure you abide by permission (The CAN-SPAM Act: Requirements for Commercial Emailers) marketing standards. These people trust you enough to hand over important details, so do not sell their contact information or abuse it in any way.

If you respect the people on your list, it will grow and you will have a outstanding list of prospects that can help you earn more money on both a short and long-term timeframe.