Seniors Are Narrowing the Generation Gap

There's a new opportunity emerging for online marketers. According to a study by Pew Internet & American Life Project, about nine out of 10 US consumers ages 12 to 24 use the Internet. While that is not surprising, it was surprising that more than 50 percent of people between the ages of 65 to 69 are online as well, and Internet-using 70-to-74-year-olds make up 45 percent of people that age that are online.

Pew noted that the biggest increase in Internet use since 2005 was in the 70-to-75-year-old age group; just over one-quarter of them were online in 2005. Read the full article:

http://www.emarketer.com/Article.aspx?id=1006897

Online marketing is maturing and so is its audience.