There's a new opportunity emerging for online marketers. According to a study by Pew Internet & American Life Project, about nine out of 10 US consumers ages 12 to 24 use the Internet. While that is not surprising, it was surprising that more than 50 percent of people between the ages of 65 to 69 are online as well, and Internet-using 70-to-74-year-olds make up 45 percent of people that age that are online.
Pew noted that the biggest increase in Internet use since 2005 was in the 70-to-75-year-old age group; just over one-quarter of them were online in 2005. Read the full article:
http://www.emarketer.com/Article.aspx?id=1006897
Online marketing is maturing and so is its audience.
Showing posts with label Pew Internet. Show all posts
Showing posts with label Pew Internet. Show all posts
Thursday, February 5, 2009
Monday, September 8, 2008
47% of internet users have searched for their own name online, up from 22% five years ago
Pew/Internet & American Life Project 12/16/2007 Release Releases
47% of internet users have searched for their own name online, up from 22% five years ago
Most internet users are unaware and unconcerned about the extent of the data available about them online
WASHINGTON, DC, December 16, 2007 – Forty-seven percent of internet users have searched for their own name online, but few monitor their online presence with great regularity. Fifty-three percent of internet users have searched online for information about personal and business contacts.
These findings represent a significant change from when the Pew Internet Project first reported on this activity in 2002, at which time 22% of internet users had searched online for their own name. Read More at PewInternet.org
About the Pew Internet & American Life Project: The Pew Internet Project produces reports that explore the social impact of the internet. Support for the non-profit Pew Internet Project is provided by The Pew Charitable Trusts. The Project is an initiative of the Pew Research Center.
47% of internet users have searched for their own name online, up from 22% five years ago
Most internet users are unaware and unconcerned about the extent of the data available about them online
WASHINGTON, DC, December 16, 2007 – Forty-seven percent of internet users have searched for their own name online, but few monitor their online presence with great regularity. Fifty-three percent of internet users have searched online for information about personal and business contacts.
These findings represent a significant change from when the Pew Internet Project first reported on this activity in 2002, at which time 22% of internet users had searched online for their own name. Read More at PewInternet.org
About the Pew Internet & American Life Project: The Pew Internet Project produces reports that explore the social impact of the internet. Support for the non-profit Pew Internet Project is provided by The Pew Charitable Trusts. The Project is an initiative of the Pew Research Center.
Subscribe to:
Posts (Atom)