We Is Not A Game

We is not a game in today's online world. The mindset of people is shifting from me to we. Many people are thinking more about giving back and doing more for others. That's good news for non-profits. So, are these groups and charities leveraging online marketing to make it happen? See what gives.

Check out "Sweet Charity":
http://www.revenuetoday.com/story/sweet-charity

Seniors Are Narrowing the Generation Gap

There's a new opportunity emerging for online marketers. According to a study by Pew Internet & American Life Project, about nine out of 10 US consumers ages 12 to 24 use the Internet. While that is not surprising, it was surprising that more than 50 percent of people between the ages of 65 to 69 are online as well, and Internet-using 70-to-74-year-olds make up 45 percent of people that age that are online.

Pew noted that the biggest increase in Internet use since 2005 was in the 70-to-75-year-old age group; just over one-quarter of them were online in 2005. Read the full article:

http://www.emarketer.com/Article.aspx?id=1006897

Online marketing is maturing and so is its audience.

"Feeding the Good Wolf"

An old Cherokee tale of a Grandfather teaching life principles to you Grandchild. The wise old Cherokee said "Son, on the inside of every person a battle is raging between two wolves. One wolf is evil. It's angry, jealous, unforgiving, proud, and lazy. The other wolf is good. It's filled with love, kindness, humility, and self control. " These two wolves are constantly fighting," the Grandfather said.

The Grandson thought about it, and said " Grandfather, which wolf is going to win?" The Grandfather smiled and said. "Whichever one you feed."

Ask yourself this, Which wolf do you feed?

I welcome anyone's comments on this great story.

Thank you for your time.

Jim Cobb