Saturday, May 17, 2008

So why is the Client Important?

So why is the Client important? Because the people that have bought from you now trust you more, as a result they will deal with you again and again. The more they trust you, the more open the relationship will evolve over time.

So the next step here is to build trust and the best way to do this is say “Thank You”.
I mean more than that automated 'thank you' at the cash register. I mean a personal thank you, something that shows your Client that you do appreciate them. One of the first ways you can do this is by sending your Client a thank you letter after they have purchases from you.

Well, there you have it, this simple one page letter that thanks your Client and encourages them to come back and opens the door for future business.

Will sending a letter to your Client really work? Sure it will. After all, when was the last time you received a thank you letter for spending money? I have only received a very few thank you letters and I remember all of them vividly. Send one to your customers and they'll remember it and you too. Try this, it works!

So what does the question “How can I help” have to do with Client relationship? Did you think about it? Offering help shows that client that you care about there business or even them. The client may decline your help but the client will always remember you making the offer to help. This builds trust and build the relationship.

Watch for my next blog post and learn the Power of CRR.

1 comment:

  1. Right on! It seems all to common to get wrapped up in making money that we forget where the money actually comes from; real clients, real people.

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