Many online sales professionals are shy when it comes to cold calling, that shyness, unfortunately, makes them ineffective when they pick up the phone to make the calls. The fact cold calling is on of the most effective way to get the word out about your business, your success, and you.
See I don’t call it cold calling, I call it prospect mining. Just like a gold miner I am mining for prospective client/customer.
Gold mining consists of the processes and techniques employed in the removal of gold from the ground. Gold mining and prospect mining have a lot of similarities. So let’s take a look at my most successful prospect mining technique:
Panning for Gold – Panning for Prospects
Now I know that a lot of us should know about Panning for Gold. Panning for prospects is fun and exciting. Just think what you will uncover.
“Gold panning is a mostly manual technique of sorting gold. Wide, shallow pans are filled with sand and gravel that may contain gold. Water is added and the pans are shaken, sorting the gold from the gravel and other material. As gold is much more dense than rock, it quickly settles to the bottom of the pan.”
Panning for prospective clients/customer is done much in the same way. Our pan is the phone and our list of phone numbers and names are sand and gravel that contains the gold. So the first step is getting our pan and adding all of the prospects to it. Then we add water (building the relationship) to short the sand and gravel and other materials away from the gold and it quickly settles to the bottom of our pan.
I visualize this with every time I am panning for prospects.
Now the most important process in panning for prospects is the water, building a relationship by asking questions. Just as you would meet someone at a party, maybe on a trip to the grocery store, or just meeting new people any where you may go. You begin a conversation with introduction. So if you are shy and want to overcome this you are going to have to prepare. Know your goal, what you want to say, how you want to say it and how you want to represent yourself, your business, and you.
Watch for Cold Call for Gold Part Two , I would like to thank you for your time and I look forward to share more with you. Please feel free to leave your comment or even a question in my comment section .
Google Me Regards,
Ask Jim Cobb – Google Me
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