Write Effective Free Advertising for Your Online Business Branding

Free advertisement branding requires some marketing skill. A lot of creativity and knowledge goes into designing an effective free advertisement. In order to write effective free advertising for your online business and increase sales, you need to gain some essential knowledge.

Good online advertisements are designed in a simple, yet attractive way to catch a customer’s eye and attention. The first step towards writing an effective free classified advertisement is to read it from a customer's point of view. Look at what catches your eye, what are the subject lines that attract you. These are very important. Now look for the subject line that repeat over and over again, for example works like opportunity, home based business, MLM, make money, the best thing since slice bread. Do not use these. Focus on making sense and attracting the targeted audience for your free advertisement to generate the attraction factor.

The attraction factor is very important in free advertising. What is going to make someone click on your subject to read more? Remember these possible prospective customers are looking for something that sticks out and grabs them. I like to call it eye candy. See a person looking at a free classified ad is a captive audience and they are looking for a specific item. I equate this difference between using Google & Yahoo. People who use Google are a captive audience searching for something specific and people who are using Yahoo are catalog shoppers.

I not knocking Yahoo here but what do you see first when you search Yahoo. Sales, Sale, News, Music, and if you take into consideration the eye can only send the brain a certain amount of information at on time. So a person eyes tend to move all around the Yahoo page and does not stay focused.

Now lets really think about Google. When some goes to Google to search they are searching for specific, they know what they are looking for. Now when you open a browser and type www.Google.com do you see any sales, news, and music? No, you see Google logo or a special logo for that day.

When it comes to writing free classifieds you have to put your minds eye to attract Google users. Not a Yahoo catalog shopper. So your subject line has to be attractive and grab the attention of the people who are searching. So think about it. Which subject line would attract you?

1. Best Home Based Business Advertising
2. If This Doesn’t Work For You, NOTHING WILL!

Take a look at number 2 what draws you attention. Look at number 1 is just a bland, burned out subject line. I see this subject line at least 100 plus, a day in one form or another. Let go back to number 1, when a person reads this what are they thinking. This may, could, will or work for me and then the punch line NOTHING WILL! These two words have a powerful attraction. Because when someone reads this it tell there brain that this very important for them to read more.

So when writing effective free adverting for your business, be bold, be different, be POWERFUL. In my next post I will take you step by step in constructing your advertisement body.

Call Calling For Gold Part Three

Prospect = Asset = Gold

Now you have this gold/prospect you have to refine it and turn it in to an asset which will offer you a return on your investment. So think about gold and how it can be refined, gold bar, jewelry, and many other precious materials. How do we do this? We take our next to the final step and what I like to refer to as “create a jewel” or in the sales word the close. If you have effectively asked the correct right questions then this will be the easy part.

If you are in the online business world then all you have to do is take them through the process that you take any new client/prospect or new team member. See, though the entire process I have not talked about price, investment, cost, or how much money they are going to spend. If you have done your job right they already know the value and benefits to investing in you. You know if they can afford the investment. So now just act as there guide and get them all set up with everything they need. Once you have completed this and everything is signed, approved, and the investment is sealed then you will have your precious jewel, your asset, and your return will be bountiful. Not just today but for the rest of your life. Just like a gold ring you have to now take care of your new relationship for the long haul and I can assure you if you do this it will make you proud for many years to say that I have great assets your client/customer.

Now for the final step this one is easy but should not be taken for granted. Make sure to say “Thanks You”. Thank them again for their time, and offer them your help if they should ever need it. This strategy is not only a touch of class on your part, but also gives you another opportunity to continue your relationship and leaves the door open for you again and again.

Now you are a Gold Miner you will definitely hit a huge gold vein if you keep practicing and learning more about cold calling and sales. I would like to suggest the following blogs and websites for you to visit to continue your sales learning path:

www.SalesBlogcast.com

www.hellomynameisscott.blogspot.com

www.SalesRoundup.com

www.MyVMTeam.net

www.MyVMTeam.com

www.GoogleMeTalkRadio.com

www.qAliasAffiliates.com - “Google Me” it’s all about “You”

www.AskJimCobb.com

In closing, I would like to thank you for your time and I look forward to share more with you. Please feel free to leave your comment or even a question in my comment section or at www.MyVMTeam.wetpaint.com

Google Me Regards,
Ask Jim Cobb – Google Me

Cold Calling for Gold Part Two

The only way that you are going to do this is Practice, Practice, and Practice you’re panning for prospect through conversation out loud and role-play with friends or colleagues. This will set you mindset and focus on your prospect rather than your shyness. Even today I take a little time to visualize my prospecting for gold before I start panning. This allows me to focus on results and the gold at the bottom of the pan.

Now the introduction is over lets start building the relationship through asking question. But before we get started, keep this in mind:

“The shyness which is fear that you’re creating for yourself is far worse than the reality of panning for prospects. So overcome shyness and fear by doing. As you become more comfortable your mindset will change and you will focus on the gold. I can assure you that your shyness and fear will no longer be a challenge to you.”

Building a relationship through asking question is funs and exciting. You are getting to know someone new. So show respect and ask good questions that will allow for you to take down all of the bearers between you and your gold. The key words to develop questions from is who, what, where, why, and how. If you keep these words tucked in the back of you mind you will be able to generate great and power questions. So take a little time to develop a list of key question that you can build on. As your conversation grows with this prospect then so will your relationship. Once you are starting to feel comfortable in the conversation then you know that you are almost at the bottom pan and you will start see the gold in your mind. Now relax the gold will come but we have to add more water to really uncover it.

Why do you have to add water? Well you have to ask yourself two questions to validate your new relationship:

Is the prospect ready to invest in you? OR Should I wait and build the relationship more?

Now start asking more powerful validation questions, I mean asking: dangerous questions, guiding questions, killer questions, challenging question, pointed questions, smart questions, unexpected questions, well crafted questions, and well timed questions. I can assure you that if you ask questions like this, your prospect will form an impression of you as someone who is creative, intelligent, observant, and really cares about who they are and what they are all about. This will enable them to invest in you, entice them to continue a long term relationship, and will encourage them to tell their friends about you.

Obviously, after you have validated your relationship and the prospect is ready to invest in you. Pick the gold out of the pan and hold it in your hand and look at it. But you can’t stop here. You have to now refine the gold and turn it into your asset.

Watch for Cold Call for Gold Part Three , I would like to thank you for your time and I look forward to share more with you. Please feel free to leave your comment or even a question in my comment section .

Google Me Regards,

Ask Jim Cobb – Google Me

Cold Calling For Gold Part One

Many online sales professionals are shy when it comes to cold calling, that shyness, unfortunately, makes them ineffective when they pick up the phone to make the calls. The fact cold calling is on of the most effective way to get the word out about your business, your success, and you.

See I don’t call it cold calling, I call it prospect mining. Just like a gold miner I am mining for prospective client/customer. Gold mining consists of the processes and techniques employed in the removal of gold from the ground. Gold mining and prospect mining have a lot of similarities. So let’s take a look at my most successful prospect mining technique:

Panning for Gold – Panning for Prospects

Now I know that a lot of us should know about Panning for Gold. Panning for prospects is fun and exciting. Just think what you will uncover.

“Gold panning is a mostly manual technique of sorting gold. Wide, shallow pans are filled with sand and gravel that may contain gold. Water is added and the pans are shaken, sorting the gold from the gravel and other material. As gold is much more dense than rock, it quickly settles to the bottom of the pan.”

Panning for prospective clients/customer is done much in the same way. Our pan is the phone and our list of phone numbers and names are sand and gravel that contains the gold. So the first step is getting our pan and adding all of the prospects to it. Then we add water (building the relationship) to short the sand and gravel and other materials away from the gold and it quickly settles to the bottom of our pan. I visualize this with every time I am panning for prospects.

Now the most important process in panning for prospects is the water, building a relationship by asking questions. Just as you would meet someone at a party, maybe on a trip to the grocery store, or just meeting new people any where you may go. You begin a conversation with introduction. So if you are shy and want to overcome this you are going to have to prepare. Know your goal, what you want to say, how you want to say it and how you want to represent yourself, your business, and you.

Watch for Cold Call for Gold Part Two , I would like to thank you for your time and I look forward to share more with you. Please feel free to leave your comment or even a question in my comment section .

Google Me Regards,

Ask Jim Cobb – Google Me