How to Increase Sales Through BlogTalkRadio

Many studies have proven that radio is a good medium for product advertisements. People listen to the radio for entertainment, usually to listen to the latest music or to their favorite radio program. In between the program, advertisements on products and services are being played.

For many years, this has been the trend in advertising. But now that the radio medium is almost behind the audio-visual medium, the TV, and the Internet, other marketing strategies have to be employed to continue the benefits of advertising through audio.

It is then that the benefits of using broadcasting on websites were discovered. Before, broadcasting on the Internet was just available in downloadable forms as mp3. Even through hosting downloadable broadcast on their servers, companies were able to get much traffic on their sites. And everyone engaged in Internet marketing knows that website traffic plays a big role in boosting product and service sales.

Then, came the popularity of Internet streaming what is know as podcast. So, how can this be done? There are several ways to stream audio from your site. First, is to stream a radio program from your site or blog. You can find free affiliate programs that allow you to stream their radio content from your site. But I would recommend www.BlogTalkradio.com and it free service.

What will this mean to you? This means that your site will have new audio content every time it is visited. What's even great is that the content is being updated even without much effort from you.

In this case, what you needed to do is to signup with an Internet radio station and have the link embedded on your blog or website. I can assure you that you will take you brand to another level.

Write Effective Free Advertising for Your Online Business Branding

Free advertisement branding requires some marketing skill. A lot of creativity and knowledge goes into designing an effective free advertisement. In order to write effective free advertising for your online business and increase sales, you need to gain some essential knowledge.

Good online advertisements are designed in a simple, yet attractive way to catch a customer’s eye and attention. The first step towards writing an effective free classified advertisement is to read it from a customer's point of view. Look at what catches your eye, what are the subject lines that attract you. These are very important. Now look for the subject line that repeat over and over again, for example works like opportunity, home based business, MLM, make money, the best thing since slice bread. Do not use these. Focus on making sense and attracting the targeted audience for your free advertisement to generate the attraction factor.

The attraction factor is very important in free advertising. What is going to make someone click on your subject to read more? Remember these possible prospective customers are looking for something that sticks out and grabs them. I like to call it eye candy. See a person looking at a free classified ad is a captive audience and they are looking for a specific item. I equate this difference between using Google & Yahoo. People who use Google are a captive audience searching for something specific and people who are using Yahoo are catalog shoppers.

I not knocking Yahoo here but what do you see first when you search Yahoo. Sales, Sale, News, Music, and if you take into consideration the eye can only send the brain a certain amount of information at on time. So a person eyes tend to move all around the Yahoo page and does not stay focused.

Now lets really think about Google. When some goes to Google to search they are searching for specific, they know what they are looking for. Now when you open a browser and type www.Google.com do you see any sales, news, and music? No, you see Google logo or a special logo for that day.

When it comes to writing free classifieds you have to put your minds eye to attract Google users. Not a Yahoo catalog shopper. So your subject line has to be attractive and grab the attention of the people who are searching. So think about it. Which subject line would attract you?

1. Best Home Based Business Advertising
2. If This Doesn’t Work For You, NOTHING WILL!

Take a look at number 2 what draws you attention. Look at number 1 is just a bland, burned out subject line. I see this subject line at least 100 plus, a day in one form or another. Let go back to number 1, when a person reads this what are they thinking. This may, could, will or work for me and then the punch line NOTHING WILL! These two words have a powerful attraction. Because when someone reads this it tell there brain that this very important for them to read more.

So when writing effective free adverting for your business, be bold, be different, be POWERFUL. In my next post I will take you step by step in constructing your advertisement body.

SalesBlogcast.com is a big hit

Google Me Talk Radio says "What a brilliant place for sales and marketing professionals, small business owners, and online business entrepreneurs to come a gain a wealth of knowledge". I have been sales and marketing professional for over 25 years and have not found a place on the internet where like minded sales professionals come to share and learn.

Doyle Slayton, Sale and Leadership Strategist and Founder of www.SalesBlogcast.com has really taken old school sale fundamentals and combined them with current day online business sales practices to open Top Business Minds to a new way of thinking about sales in today fast-paced internet world. "Be the best that you can be in all that you do today, and tomorrow will take care of itself." in his post on May 22, 2008 on "Opportunity".

I would like to invite you to take advantage of SalesBlogcast and join the community where sales professionals network, share best-practices, and just get better! Receive new articles and interviews throughout the week. Participate in sales, leadership, and business discussions. Subscribe today... it's FREE! Learn More and also get Linkedin with Doyle Slayton.

Thanks for your time!

Jim Cobb, Host
Google Me Talk Radio