Do you know what FEAR stands for? It stands for "False Evidence Appearing Real." It's False...It's Not Real...So just like a monster under your bed when you where a little child...Do you believe it now? So get rid of it NOW!....Jim Cobb
Friday, December 19, 2008
Hale Dwoskin: Stop Feeling Anxious!
Do you know what FEAR stands for? It stands for "False Evidence Appearing Real." It's False...It's Not Real...So just like a monster under your bed when you where a little child...Do you believe it now? So get rid of it NOW!....Jim Cobb
Wednesday, December 17, 2008
Hale Dwoskin - Why Get Upset About Little Things?
Don't Sweat the Small Stuff....Why Get Upset About Little Things?
Your emotions and problems are not who you are. In fact, says Hale Dwoskin, they are what stands in the way of authentic experience, and your intellect can't help you change them. The good news is that you do have a choice, and freeing yourself from guilt, anxiety, and depression can be surprisingly simple. You'll be amazed at how easy it can be to trade accumulated emotional baggage for the happiness, peace and emotional freedom you deserve. Author, trainer, and facilitator Hale Dwoskin shows you:
That you are already perfect and complete and don't need "self-improvement"
Why focusing on problems and feelings won't change them
An alternative to stuffing, medicating, or denying feelings
The simple way to give up your emotional baggage
New York Times best-selling author Hale Dwoskin is CEO and co-founder of training for Sedona Training Associates. He facilitates retreats and teaches the Sedona Method to individuals and organizations in the U.S. and abroad. He wrote The Sedona Method: Your Key to Lasting Happiness, Success, Peace and Emotional Well-being and is co-author of the series Happiness Is Free: And Its Easier than You Think.
To Find out More: http://successis.askjimcobb.com
Friday, November 14, 2008
Nice Guys Finish First...Bad Guys Die
Tim Sanders knows the importance of likability both in life and in business. His first book, Love is the Killer App, became an international best-seller, and his most recent work, The Likability Factor, was the basis for PBS and 20/20 specials.
You can buy his entire packaged DVD presentation at http://successis.askjimcobb.com
Monday, November 10, 2008
How Can I Be More Outgoing? by Keith Ferrazzi
How Can I Be More Outgoing? by Keith Ferrazzi. Open yourself up to a new world. Connecting with people and find a way to be outgoing.
Keith Ferrazzi is one of the rare individuals to discover the essential formula for making his way to the top through a powerful, balanced combination of marketing acumen and relationship building. He was the youngest chief marketing officer of a Fortune 500 company and is recognized as a top business leader by Crain's Business and the World Economic Forum. Keith holds degrees from Yale University and Harvard Business School.You can buy his entire packaged DVD presentation at http://successis.askjimcobb.com
Thursday, November 6, 2008
Follow Up by Keith Ferrazzi... How Do Turn a Contact Into an Ally?
Success is rarely a solo accomplishment. The author of "Never Eat Alone: And Other Secrets to Success, One Relationship at a Time" shows you how to eliminate artificial boundaries between personal and professional relationships. Building on a foundation of intimacy and generosity, you can strengthen all your relationships and build a community that can help you reach your most ambitious goals. Keith Ferrazzi, one of the world's most "connected" individuals, talks about: How to have real relationships in your professional life; How to warm a cold call; Finding time to build relationships;Opening yourself to others' generosity.
Keith Ferrazzi is one of the rare individuals to discover the essential formula for making his way to the top through a powerful, balanced combination of marketing acumen and relationship building. He was the youngest chief marketing officer of a Fortune 500 company and is recognized as a top business leader by Crain's Business and the World Economic Forum. Keith holds degrees from Yale University and Harvard Business School.
You can buy his entire packaged DVD presentation at http://successis.askjimcobb.com
How Do I Start Networking? by Keith Ferrazzi...
Eat Alone: And Other Secrets to Success, One Relationship at a Time" shows you how to eliminate artificial boundaries between personal and professional relationships. Building on a foundation of intimacy and generosity, you can strengthen all your relationships and build a community that can help you reach your most ambitious goals. Keith Ferrazzi, one of the world's most "connected" individuals, talks about: How to have real relationships in your professional life; How to warm a cold call; Finding time to build relationships;Opening yourself to others' generosity.
Keith Ferrazzi is one of the rare individuals to discover the essential formula for making his way to the top through a powerful, balanced combination of marketing acumen and relationship building. He was the youngest chief marketing officer of a Fortune 500 company and is recognized as a top business leader by Crain's Business and the World Economic Forum. Keith holds degrees from Yale University and Harvard Business School.
You can buy his entire packaged DVD presentation at http://successis.askjimcobb.com
Tuesday, July 8, 2008
Taking your Blog & Branding to a Community
I was reading one of my favorite blogs this morning and found this great post. This can take not only your blog to a community but when you follow all of the steps you can take your Personal Branding to the next level as well. Enjoy the post and let me know what you think about it.
Taking your Blog to a Community
From ProBlogger & Written on July 6th, 2008 at 12:07 am by Darren Rowse
Today Community Strategist Connie Bensen shares some tips on taking your blog to a community.
Every blogger wants more readers. I’ve always appreciated how Problogger regularly features ideas for improving your blog & writing techniques. As people happen upon your blog they may decide to join your community of readers. But what if you could take your blog to a community?
Choose the new Community
Let’s step back & take a few minutes & think about your niche(s) & focus area. At this point there are two directions. Do you want to bring in more readers in your subject area? Or do you want to reach out to a related niche? The latter will require some creative thinking and be a bigger challenge, but don’t be afraid to go beyond the obvious! Decide on your keywords & spend some time with Google & search engines & find out where your new communities are at. Do this quarterly or so because new sites are always springing up.
When I was a librarian we called it outreach. I would go out & speak to groups & my challenge was highlight resources of interest to that group (whether it was a community service group or quilting club).
Two ways to Extend Yourself
There are a number of ways to do this online. Some are automated & others will require action on your part. Building community takes a bit of effort (although you’ve maybe noticed this just in blogging). But this will be fun. (It has to be otherwise it won’t work!)
Automate your Outreach
Where can you put rss feeds for your blog so that it automatically streams at other places?
- Social networking sites such as Facebook (use notes), LinkedIn
- Aggregators such as Friendfeed, Tumblr, etc
- Forums when it’s appropriate - it’s a bit hard to tell but ask the admin
- Related Communities - ex: scroll down on the left to see an example of my blog streaming
- Sites that aggregate RSS feeds:
- You feed your rss in & editors choose which to publish -ex: 1067 views on my post on Twitter that Social Media Today picked up
- Make it easy for your readers to ‘forward to a friend’ on your blog
- Join social voting sites such as StumbleUpon, Digg, Sphinn, Mixx, etc
- Be generous in helping your friends. They will help back. Most have groups by topic areas.
- Comment on other’s blog posts & add links to your relevant blog posts & free resources
- Join forums and get involved in the conversations (make sure that linking is allowed)
- If you’re shy about this, I have some suggestions.
- tip - use a tool like Trailfire to keep track of the forums, social bookmarking sites work also
- Write for a group blog - there’s no pay on this but it’s a different niche than my blog & there’s a community with it that many new people I’ve never met (yet!)
- Join group projects - this book project that I’m participating in has 275 authors (meaning lots of back links as we all blog about it! LiveWriter allowed me to copy/paste them as a whole) - I see traffic coming from many new readers as they browse the list posted at the 275 authors’ blogs
- Can’t find a project like this? Why not start one then?
- Memes are powerful & you never know how far ranging they’ll be - this one went on & on (and people started making lists of the people who had replied & evaluating that = more links!)
- participate when your friends call you out
- If you see something meme-like, just do it! Ex: Top 10 Social Media Tools/Platforms
- Start one - they’re fun! Usually it’s a list
- Invite them to guest write for you.
- Offer to do guest posts for them.
Set up google alerts & Tweetscan for your new keywords. For example I have an ongoing search for ‘community manager’. My goal is to connect with Community Managers on Twitter & keep up to date on the latest news. It makes growing my connections effortless.
Send out a regular newsletter with links to your blog. Less than 10% use blog readers, so they may prefer getting a compilation of your links & news in their inbox on a regular basis. (Make sure that people opt-in for the newsletter & can unsubscribe).
Engage with the new Community
The next steps require more effort but once you get started you’ll enjoy getting off your blog. The purpose is to meet new people and introduce them to you and in turn your blog. It’s not like flipping a switch & it will take some time. Please don’t go out & spam blogs or forums with links as that won’t be appreciated! You really need to be sincere. And remember this is fun. Do some Googling or set up Google alerts for keywords describing the new community that you’d like to embrace.
Join Communities & Participate
Provide something free that represents your niche (whitepaper, ebook, podcast, etc) & link others to it
Don’t forget about groups at social networking sites such as Facebook & LinkedIn
Include links to the new community in your blog posts
As you spend time in the new community you’ll start to identify the influencers
Signs that you’re making progress
Watch where your traffic is coming from & what searches are hitting your blog/site
*use Feedburner or Google Analytics
An increased network - if you’re doing the second part then it will grow
If you found this intriguing then you will enjoy my list of Resources on community building.
I’m sure that you have ideas that I haven’t thought of… What are your suggestions for taking your blog to a community? What has worked for you?
Wednesday, June 4, 2008
Cold Calling for Gold Part Two

The only way that you are going to do this is Practice, Practice, and Practice you’re panning for prospect through conversation out loud and role-play with friends or colleagues. This will set you mindset and focus on your prospect rather than your shyness. Even today I take a little time to visualize my prospecting for gold before I start panning. This allows me to focus on results and the gold at the bottom of the pan.
Watch for Cold Call for Gold Part Three , I would like to thank you for your time and I look forward to share more with you. Please feel free to leave your comment or even a question in my comment section .
Google Me Regards,
Monday, May 26, 2008
Memorial Day 2008 - Today I am Thankful
See Life is what we are living today. They have lived life for each one of us. Not only have they lived life but they have given it for us. These Men and Women have given us unconditional life. We are here on this earth because of them. We have to thank each of them for our Life. We have to thank God for letting them give, because they are the chosen ones. Each one of them has given us Freedom to be what and who we are today. I hold a deepest respect and Honor for each one of them and there is not a day that goes by that I will not forget and I will always remember their unconditional life and love of us.
These three Men that I Love and Respect are great Men. First, I have to thank the first Man. He as pasted but he was full of Life and allow me to live it each and everyday. He taught me that Freedom was not free and to Honor those who are giving and have gaven it unconditionally. This Man was a true giver, an American Patriot and gave to us each and everyday. This Man was like no other. This Man was my hero and he is my Father.
The second Man is still living and gave to me something no one else can give. That is Freedom. Freedom to be who I am and Freedom to be free and full of live, and just like my Father he is an American Patriot. See he has given and still gives today to our veterans and anyone else he can help. This Man is like no other he is my only Brother.
The third Man is Life, Freedom and Honor. See he made a choice, a choice to give unconditionally to us, to each one of us, just as the other two Men did before him. This unconditional Man shows his Honor each and everyday to me. This Man is My Nephew a U.S. Marine.
Today I would like to Honor and all who have and are serving all of us unconditionally. As well as those Men and Woman who are the chosen ones, on this Memorial Day I thank you for Life, Freedom and your unconditional Honor.
This story could be anyone’s story. It’s just one of millions of stories that could be told today and everyday. Please feel free to leave your comment or story and share it with the world. I love the song Arlington by Tracy Adkins and I want to have it here to play for you.
Sunday, April 20, 2008
The "CEO of YOU" Step by Step Part 2
What makes “You” different?
Starting today you are a brand.
You're every bit as much a brand as Nike, Pepsi, Ford or the local Body Shop where you live. To start thinking like your own favorite brand manager, ask yourself the same question the brand managers at Nike, Coke, Ford, or the Body Shop ask themselves: What is it that my product or service does that makes it different? Give yourself the traditional 20 words or less challenge. Take the time to write down your answer. And then take the time to read it. Ten times, and really think about it. WHAT
If your answer wouldn't light up the eyes of a prospective client or command a vote of confidence from a satisfied past client, or worst of all, it doesn't grab your attention, then you've got a big problem. It's time to give some serious thought and even more serious effort to imagining and developing yourself as a brand.
Start by identifying the qualities or characteristics that make you distinctive from your competitors or your colleagues. What have you done lately, this week, to make yourself stand out in the crowd? What would your friends, colleagues or your customers say is your greatest and clearest strength? Your most worthy personal trait or what do you think creates the buzz about you.
Now commit to yourself that you will re-write it. What makes you different, unique, from the rest. This is one of the most important parts of your brand.
Your
Thank you for your time,
Sunday, April 6, 2008
CEO of "YOU Step by Step Part 1
Fortune 500 Companies understand the importance of brands. Today, with the emergence of the Google Me Revolution of the Individual, you have now branding “YOU”. Here's what it takes to be the CEO of “YOU”.
Except is...your mind is branded in today’s world.
That cross-trainer you're wearing, one look at the distinctive swoosh on the side tells everyone you got branded. That cardboard coffee cup you're carrying, yea, you're a Starbucks Venti Caffe’ Americano! Your Tee shirt has a distinctive Champion "C" on the sleeve, the blue jeans you are wearing with the prominent Levi's rivets, the watch with the Rolex icon on the face and back cover, your laptop computer with the Apple on the on the outer case cover, and when you open what do you see…… the Branding. I could spend the next month doing post to www.askjimcobb.blogspot.com every minute, hour, and day and still not reach all of the “Branding Triggers” that are deeply embedded into your branded mind.
You're branded, you have been branded, and your mind is branded. Now….
It's time for us to take a lesson from the big brands, a lesson that's true for anyone who's interested in what it takes to stand out and prosper in the new world of “Branding YOU”.
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of YOU: To be in business today, our most important job is to be head marketer for the brand called YOU.
It's very simple, think about it - - let take a look at your mind branding triggers.
Smell - - A very evocative sense in our memories. Everything has a smell and the mention of that sense in connection with a memory almost always makes connections. Think about when you drive by a bakery or even when you were a child and waking up in the morning and the smell of breakfast coming from the kitchen. How did that make you feel.
Sound -- Helps form the background of all the important places where we live and work. Invoking these sounds in the branding process can greatly enhance the minds ability to mentally create an experience using sounds.
Taste - - This one is the easiest. Is much like sound and smell. Now branding the experience of tasting it, the smell of the bacon frying in the kitchen or even the sound of it frying.
Touch - - A full body experience. Beyond the apparent uses of touch you can use the more subtle uses, like when your mother picked you up from sleep or your first hint that the hot water in the shower was running out just as your hair was filled with shampoo.
Sight - - Now this is the powerful one…this one everyone remembers. Look how Television, Radio, Print advertising uses your sight to brand your mind.
Senses can be great fun to use in branding. Experiment with using one or all the senses in branding YOU. Really think about it. Visualize it, now put it to paper.
Now I want to stop so you can focus on this. Really trigger your minds triggers. The more clearly the reader, prospect, customer, client, and person can see where you are, when you are, and who you are within YOU branding, the more clearly they can identified YOU. Now you will create a “Mind Trigger” of YOU.
Your comments and back links are appreciated. Thanks for your time and make sure to come back to continue this series of blog post on the “CEO of YOU”.
Thank you for your time,
Jim Cobb - Google Me
Thursday, March 27, 2008
Why Pay it Forward in Todays Business World…
In today’s business world you have to give in order to receive. The more you give the more you will receive. I always present paying it forward in this way. “Give ninety percent of the time and you will receive ten percent back.” So look at it this way. Would you be happy with one million dollars? Of course you would. But what if you take ninety percent of it and just gave it away. At this point you probably think I am a little crazy. But what I am trying to do is open your mind to “Paying it Forward.” Just think of what or who you gave the ninety percent to. How would it help someone else’s life or lives.
See “Paying it Forward” as not about you, but about helping someone else. Not expecting something in return. If you expect a return, then don’t do it. But if you do it with kindness and no expectations then what happens is you will cause a phenomenon to happen and the law of attraction will turn on and things will start to happen in your life.
"Do unto others as you would have them do unto you." This is what we know as the golden rule. In today's society, it seems to have been altered just a tad - "Do unto other's before they do unto you." Albeit a negative connotation, it can be turned one hundred eighty degrees into a positive thought and gesture. The movie Pay It Forward does just that. This movie tells the story of a social studies teacher who gives an assignment to his junior high school class to think of an idea to change the world for the better, and then put it into action.
Now it is time for you to put it into action. What can you do to make a change and make something better?
Today I woke up filled with emotion that really inspired me to do something for others. I have been in the business world for over 30 years and have always given back to others. But when I woke up my mind was filled with stepping my “Pay it Forward” up. I wanted to help more people with success in there off line and online business. Now here is what I have done.
I've have created "Friends Pay it Forward" Community. The premise of this program is the idea of repaying a gifts or kindness, not back to the person who gave it, but forward to someone else (or to many someone else’s), and to keep the idea going by asking them to do the same thing.
How does this work? See Friends always “Pay it Forward” and in most friendships, giving is a way of life. I wanted to give free business information, gifts, tips, tools, and help people help others with success. So I started www.FriendsPayItForward.com a website where this is absolutely no cost to be a member. I like to refer to it as a “Friends Pay it Forward Community and all we ask you to do is “Pay It Forward”.
I will provide everything through emails and newsletters to the membership. As the community grows, so will the website. The first step is starting a list of people who really care and share. Then the evolution of the website will begin. One Step, One Person, One Friendship at a time and then “Pay it Forward”.
You are invited to become a part of the evolution of www.FriendsPayItForward.com . I thank you for your time and welcome any comments to my blog post. You are also invited to listen or call in to my Radio Show “Google Me Talk Radio” every Saturday at 3:00pm eastern US time zone. Go to: www.GoogleMeTalkRadio.com.
Remember to Pay It Forward,
Have a Great Day...
Jim Cobb - Google Me
Friday, March 21, 2008
Using Branding to Grow You an Your Business
One of the most powerful techniques in marketing is to open your mind to ideal client and brainstorm how they would find your business. This helps you to refine who exactly your target market are and what would be the best marketing methods to communicate your message to them.
I bet right now if you used this technique on your business one of the first things you would think of is the yellow pages. Most people automatically go to the yellow pages because that’s how people find businesses. Coaches, Realtors, plumbers, Mortgage Brokers, financial advisor's, consultants and any needs can be met by your fingers do the walking on your computer key board.
The Internet Google Me Search Revolution
The Internet is fundamentally changing how people find things. The physical Yellow Pages, the big yellow book, is becoming superseded by the Google me web search. People use websites like Google, Yahoo! and Ask Search to find answers, buy products, and locate professional service providers. Not to be left behind, the Yellow Pages have reacted to the shift and have worked hard to make a web version of their directory available. It’s quite clear that the future is online and you can’t risk being left behind.
Thankfully it’s early days and most small business are reacting slowly or badly, either not bothering to have a web presence at all or not thinking things through. It’s very common for a small business to slap a poorly conceived website online, hoping that somehow people will find it and become new clients. The fact is that one out of ten business on line do nothing with there website and use it for a business card. To be frank if you are not actively changing your website and improving it then all you have is a business card. Today is an opportunity for individuals that take their time and use smart tactics to create a purposeful website focusing on a specific niche.
I would hazard a claim that for many small businesses, including yours, the web could become the only marketing tool needed to acquire more clients than ever before “ more clients than you can handle on your own. Just think about this. 70% of everyone who sees and advertisement on TV, Radio or in print search the internet first before making any kind of a decision to make a purchase or use a service
Why am I so confident? Because right now I use the web to generate all my business and I know of many others that do the same. For example, take a look at my friend an new and up coming Attorney. He uses the Internet to get nearly 100% of his new clients. He focuses on the Columbus, Ohio marketplace and faces almost no online competition. Hence whenever anyone searches for a Columbus Ohio Attorney or Lawyer his website is in the first page of search results. I could tell you a similar story about a realtor’s and a mortgage broker that both dominate a geographic demographic and face little competition online.
It’s Not Too Late to Branding “You” Online Marketing
There is no good excuse for not initiating some form of branding “YOU” online marketing. Even simply having a website listing your contact details is a start and should be leveraged using other marketing methods, such as including your name on business cards, letter heads and brochures followed up with Google Me (example Jim Cobb – Google Me}. The real power comes when you use the worldwide web as a marketing process to help generate a constant stream of eager clients just dying to purchase from you. While this is not a straight forward process the principles behind it are quite easy to follow and merely draw from the skills you already have.
The important thing to understand is that right now is the best time to start building an online marketing system using Google Me. Many online markets are not crowded and it is easy to find a niche you can dominate. I guarantee there are people out there searching the web for “YOU” and what you offer.
The Internet rewards people who maintain a web presence for a long time with regular updates. This means that over time as competitors come into your marketplace you can remain the leader because you have first mover advantage. You established your website first and enjoy the constant flow of traffic that comes from having a long standing Google Me web presence.
Just try it…You will not be sorry…
Jim Cobb – Google Me
Thursday, March 13, 2008
Are you a Internet Marketers or “Real Branded Idea Marketer”
Creation, artistry, and illusion are but a few of the wonders and mystique that surround this fascinating occupation. These listed and the powerful personalities that reflect this awesome fireworks display are the reason for the draw, the curiosity, and the excitement.
Sometimes in my work, I get very amused. Don't you enjoy watching an interesting situation being played out right in plain view, when the players have forgotten that people see what they are doing? They get so busy maybe that they forget they could be witnessed acting silly, working hard, or trying to keep things secret.
Generally speaking, life on the Internet is sometimes silly, almost always working hard, and try as some may, and nothing is ever a secret for long.
The whole premise of The Real Branded Internet Marketers is to reach out to new and interesting people, see places we can't get to readily, and to create wonderful, explosive artwork, sites, and ideas. But certainly, not to remain hidden, especially from the team you have developed and have in the palm of your hand.
Internet Marketers by definition are on the Internet, and usually for many hours a day. It can, at times, seem that you work alone. That it is just you in a room with your machine, the personal computer. With every keystroke, website, and photo we post, upload, or submit into the vast reaches of Internet space, those with a pc of their own, then know what you are doing, when you are doing it, and generally have a guess as to how many hours a day you spend doing it.
Underestimation of your peers in any business situation is more than likely an internet marketer choice not a “Real Branded Idea Internet Marketer”. Get involved with your online friends and business partners. Let them know what you are doing, when it is working for you, and share something as you go. Leaving your friends in the dark will only darken your friendships. This is the biggest and most powerful business that by actually helping your team, business partners, and friends with your knowledge will actually end up benefiting you as well.
The days of telling half instructions and leaving out some critical details, non or partial training are over. The quick change of the Internet also means the quick changes in strategy, marketing or otherwise, and without keeping your team, business partners, how about let's refer to them as what they are, friends informed and on top of their game.
The bottom line here is. If you are not paying it forward then you are not a team you are one. Being one, one person, without a team in today’s internet marketing world will most likely lead you toward a fatal ending in your business.
For the “Real Branded Idea Marketer’s” out there my hat is off to you and your teams. You are paying it forward and seeing results.
If you pay it forward it will come back to you ten times. If you cannot keep your honor and integrity in what you do, then you really need to take a look at who you are and what you are all about.
I want to leave you with these final words…
“Dedicate yourself to your team and they each will be dedicated to you forever. This my Friends is a “Real Branded Idea Marketer”
As always feel free to leave a comments and link back to this post.
Thank you for your time,
Jim Cobb - Google Me
Monday, February 25, 2008
Focus On Your Branding “Develop your YOU Brand - Part One”
During the development of "YOU Brand" you need to ask yourself these basic questions.
What are my values?
What do I love?
What do I dislike?
What do I love to do?
What am I really proud of?
Who would I like to be ?
What is important and valuable to me?
What do I want to be known for?
Who are my mentors?
Yes these are very basic questions. However, sometimes these are the most difficult to answer. You must answer these questions and be true to yourself and your honesty will really show in your brand.
Once you have created your brand, it will serve as the basis for everything that connects people to you and your brand, logically, spiritually and emotionally. Brand is soul deep. Your image is very important, of course, but an image is just a reflection of your brand and your personal core values. Remember: the idea of branding yourself goes far beyond promotion and marketing yourself to others. The bottom line is it come down to YOU.
"The core of branding, beyond telling truth, is to be true to yourself." as said by Dr. Seamus Phan says in his book, DotZen. This is the most important part of your development stage of your YOU branding. This is where you determine who you are, what you are all about and what you stand for. So look at yourself in a mirror and really take a hard look at yourself, what do you see? This requires a lot of reflection and deep inter thinking about you. But this does not have to be done entirely by you.
Validate yourself. Go to your close friends and ask the how they perceive you. Make sure to ask more than one friend to do this. Then compare this with how you look at yourself. You may find that your friends have very good insights into your character, traits and attributes that you may not have noticed before. Some of the time we are blinded to our own personality characteristics and flaws. We always think we have flaws and we really a false perception of who we are. We may need help from our friends occasionally in our attempts to validate ourselves.
The foundation of a good brand is authenticity, consistency, and clarity. This holds true for your personal brand as well. Use these three parts when building your foundation as your guide when taking a look at your brand. By really taking a look inside yourself during this process and working hard to define who you are, what you stand for, and your brand message will become clear. It will be clear to others because it is clear to you. A clear message is a message people can trust, honor, and will show your integrity. Personal branding can evolve overtime, but will remain essentially consistent to your core foundation.
Thank you for your time,
Jim Cobb - Google Me